Visual Identity + Branding
Social Media Campaign | 2020

CHALLENGE As many companies downsize physical space and create more permanent remote positions, space in the home will be at a premium. Workspace seeks to repurpose retail spaces to be flexible coworking units while helping restaurants make use of their free tables in slow times. This identity had to blend established tech-motifs with trendy start-up imagery to target the digitally-savvy entrepreneur.

SOLUTION The identity brings the classic tech blue together with neon elements and flat illustration. The brand wanted to move away from overdone stock-illustration and push towards quirky, even streetwear-style visuals.

WORKwireframeing, social media campaign, print, digital, branding.

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Workspace

Visual Identity + BrandingSocial Media Campaign | 2020

Visual Identity + Branding
Social Media Campaign | 2020